Borderline Talent at MDS
Posted by Suzi / 10th August 2009
Posted in Advertising, Insiders Guide, Viral
To celebrate the arrival of new snack product SKOF, Griffins (the folk behind Eta) have created “Borderline Talent” – a competition that offers Joe and Jane Average the chance to show off their borderline talent, which they describe as “a pointless skill – not a traditional talent.”
“It could be your very own party trick, or even something you just invented. It doesn’t even have to be humanly possible.”
Seems our Creative Advertising students have been having a go too, creating videos of their own borderline talents, which include applying lipstick on a rollercoaster, being a human chameleon, playing ‘bin ball’, and being a ‘pussy whisperer.’
Including an online component to campaigns is nothing new, but it’s always great to see agencies (in this case, Saatchi) coming up with the something new, like Borderline Talent, to gain the attention of their audience
Check them out, and create your own borderline talent and the SKOF website.

